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Profiting By Design by Marlene Richey
Of all the questions that prospective professional jewelry designers ask, the most important may be this: “Can I make a living at it?” The answer will be found in Marlene Richey’s Profiting By Design: A Jewelry Maker’s Guide to Business Success, the publication from MJSA Press, a division of Manufacturing Jewelers & Suppliers of America. Richey, a 30-year veteran of the jewelry business, has written a basic, easy-to-read guidebook that anyone who contemplates starting a design shop will find useful.
Drawing on her experience as a gallery owner and manager of the award-winning William Richey Designs, input from business experts, and real-life lessons from esteemed designers such as Barbara Heinrich, Chris Correia, and Michael Bondanza, she points the way through crucial aspects of the jewelry design business that often overwhelm newcomers: From the personal qualities a small-business entrepreneur needs (Can you multi-task? Can you live with uncertainty?) to pricing, marketing, and sales strategies, as well as steps to ensure that buyers pay what they owe. As Cindy Edelstein of the Jeweler’s Resource Bureau writes in her foreword, “If you have the desire, and this book in your hand, you will find a way to make your business turn out just as you designed it to be."
You'll earn 70
If you're a jewelry designer, running your own business can be one of the most challenging, exhilarating, nerve-wracking, and ultimately rewarding things you'll ever do. In this book, Marlene Richey offers a basic, easy-to-understand guide to becoming just such a "nano entrepreneur," covering everything from identifying a target market and setting up shop to pricing, marketing, and selling your individual designs--all while having fun along the way. She also provides real-life lessons from such esteemed jewelry designers as Barbara Heinrich, Michael Bondanza, Chris Correia, and Michael Good, among others.
Profiting by Design
will show you how to succeed at starting a business that you can proudly call your own.
About the Author
Marlene Richey has been involved in jewelry design and craft for more than 30 years. A former gallery owner who also ran an award-winning design firm, William Richey Designs, she has participated in hundreds of craft and jewelry trade shows, mastered marketing strategies and sales presentations, and earned a following among emerging artists for her generosity in passing along her hard-earned expertise. She's taught workshops and classes at the Fashion Institute of Technology, Maine College of Art, and the North Bennet Street School in Boston, among others. She is currently serving on the board of directors of the Society of North American Goldsmiths.
MJSA Press (July 1, 2008)
10.6 x 8.1 x 0.5 inches
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